75% of users say website design is the number one factor influencing their impression of a company's credibility • 93% of consumers said they would go to a competitor's website if it was easier to navigate • 70% of consumers say website design is the number one criteria for discerning between trustworthy and untrustworthy companies • Web pages with excellent writing are 94% more likely to converting visitors into customers • 60% of users say they will not return to a website with an outdated design • B2B content with personalized messages achieve 203% higher conversion rates • 76% of respondents believe that a professional, modern design is an indicator of a company's attention to its customers • 88% of online users say website design is the number one differentiator among brands •